Analytics
Tell Seba what you want to measure and it returns a tracking plan — the events to fire, how to name them, the GA4 and GTM setup, UTMs, and a validation checklist. Billed per run.
Tracking you can act on, not data you ignore
Track for decisions
Seba starts from the questions you need answered and works backward to the events worth firing — every event maps to a decision, no vanity metrics cluttering the report.
Named to last
Consistent object_action naming, context in properties not event names, and a documented convention — so your data stays clean as the team and the site grow.
GA4, GTM and UTMs together
Custom event setup, a GTM data-layer pattern, and a UTM scheme for every channel, so site, tags and campaigns all speak the same language.
Just say what to measure
No spec doc to write. Describe your funnel in Telegram and the plan comes back as a file, billed per run.
What the tracking plan covers
The same framework a measurement expert builds, in one pass.
- Tracking plan — events, categories, properties, triggers in one table
- Event types — pageviews, user actions, system events, custom conversions
- Naming conventions — lowercase object_action, specific, documented
- Essential events — the marketing-site and product events most teams need
- Event properties — standard page, user, campaign and product properties
- GA4 implementation — property, data stream, custom events, conversions
- Google Tag Manager — tags, triggers, variables and the data-layer pattern
- UTM strategy — consistent source, medium, campaign, content and term
- Validation & privacy — a QA checklist, no PII, consent-mode compliance
From questions to tracking plan in three steps
Open Seba in Telegram
One tap into @meetseba_bot. No install, no signup forms.
Describe what to measure
“Track our signup and onboarding funnel” plus your tools and stack. That’s the brief.
Get the plan
Seba returns the events, naming, GA4 / GTM setup, UTMs and a validation checklist — with the exact credit cost.
When to set up analytics
Know whether what you ship actually works.
- +Standing up tracking on a new site or app
- +Auditing why events aren’t firing right
- +Defining a clean event-naming convention
- +Setting up GA4 conversions and GTM tags
- +Building a UTM scheme for every campaign
- +Mapping a funnel before a launch or test
Frequently asked questions
What does the tracking plan include?+
A full event table — names, categories, properties and triggers — plus naming conventions, GA4 and GTM setup, a UTM scheme, conversion definitions and a validation checklist. It’s a document your dev or marketing team can implement directly.
Which tools does it support?+
GA4 and Google Tag Manager in detail, with patterns that carry over to Mixpanel, Amplitude, PostHog and Segment. Tell Seba your stack and the plan is written for it.
Will Seba write the GTM and GA4 code?+
Yes — Seba provides gtag and data-layer snippets and the GTM tag/trigger/variable structure. You paste them in; Seba also gives a DebugView and Preview-mode checklist to confirm they fire.
How does it keep me compliant?+
The plan keeps PII out of properties, uses consent mode to wait for consent, and notes data-retention and IP-anonymization settings — so EU/UK cookie-consent requirements are handled, not an afterthought.
How much does a tracking plan cost?+
You spend credits per run, and Seba shows the exact cost before it starts. Start free with welcome credits; credits never expire.
Do I need analytics set up already?+
No. Seba builds the plan from scratch inside Telegram. If you already track some events, share them and Seba audits and extends what you have instead of starting over.
Plan your tracking in a single message
Tell Seba what you want to measure and get an implementation-ready plan back. Pay only for the run.
No install · no signup forms