Content Matrix
Give Seba your content pillars and it returns a full matrix — each pillar crossed with 8 proven formats — as 24-40 specific post headlines, not vague themes. A month of ideas in one message. Billed per run.
A month of post ideas, not a blank calendar
Specific headlines, not themes
Every cell is a real headline you could publish — “The 3-line hook I stole from Ogilvy”, not “Hooks”. No vague topics to figure out later.
8 proven formats per pillar
Each pillar is crossed with Actionable, Motivational, Analytical, Contrarian, Observation, X vs Y, Present vs Future and Listicle — so the same topic gives you 8 distinct angles.
In your voice
Share your voice and audience and Seba writes ideas that sound like you. No repeats across pillars — every cell is unique to that topic and format.
Pick one and write it
Seba names the single strongest idea and why, then offers to turn any cell into a full post. Send your pillars in Telegram; the plan comes back as a file, billed per run.
The 8 formats in the matrix
The Justin Welsh content matrix, applied to your pillars.
- Actionable — an ultra-specific how-to your audience can use today
- Motivational — an inspiring story of someone extraordinary in the niche
- Analytical — why something works the way it does, broken down
- Contrarian — go against common advice and back it up
- Observation — a hidden or under-discussed trend you’ve spotted
- X vs Y — compare two tools, styles, frameworks or companies
- Present vs Future — current state vs a specific prediction, with the why
- Listicle — a list of resources, tips, mistakes, lessons or steps
From pillars to a full matrix in three steps
Open Seba in Telegram
One tap into @meetseba_bot. No install, no signup forms.
Send your 3-5 pillars
Name the topics you want to be known for, plus a line on who you write for. Or ask Seba to suggest pillars.
Get the matrix
Seba returns 24-40 specific headlines grouped by pillar, names the strongest one, and offers to write any cell into a full post — with the exact credit cost shown.
When to build a content matrix
Whenever the calendar is empty and the deadline isn’t.
- +Planning a month of LinkedIn or X posts at once
- +Staring at a blank page with no idea what to write
- +Turning a few topics into dozens of distinct angles
- +Keeping a posting streak alive without repeating yourself
- +Briefing a ghostwriter with concrete headlines, not themes
- +Refreshing a tired feed with formats you haven’t tried
Frequently asked questions
What is a content matrix?+
It crosses your content pillars with 8 proven post formats. Three pillars give you 24 ideas, five give you 40 — each one a specific headline, not a topic.
Will Seba post these for me?+
No. Seba writes the ideas and hands them back as a plan in the chat. It doesn’t post or schedule to your social accounts — publishing stays with you. It can write any idea into a full post on request.
What if I don’t have pillars yet?+
Tell Seba a bit about who you are and who you write for, and it suggests 4 pillars to start from. You can edit them before it builds the matrix.
Are the ideas generic?+
No. Each cell is specific to that pillar and that format, with no repeats across pillars. Seba matches your voice if you share it.
What format is the deliverable?+
A readable plan grouped by pillar — 8 headlines per pillar — with the single strongest idea called out and the reason why.
How much does it cost?+
Credits per run, shown before Seba starts. Begin free with welcome credits; credits never expire.
Fill a month of content in one message
Send Seba your pillars and get a full matrix of specific headlines back. Pay only for the run.
No install · no signup forms