Marketing Plan
Tell Seba about your product and it returns an fCMO-level 12-month marketing plan — structured by AARRR, mapped to your budget, team and funding stage, with a 90-day roadmap you can actually run. Billed per run.
A plan you can execute, not a slide deck
Structured by AARRR
Every move is tagged Acquisition, Activation, Retention, Referral or Revenue — so the plan reads in priority order instead of as a pile of tactics.
Customized to your reality
Seba builds around your actual budget, team, stage and current channels — not a generic template. It names what you can run now and what waits.
90-day roadmap with owners
Weeks 1–2 unblock, 3–4 foundation, 5–8 velocity, 9–12 compound — each move owner-assigned, so Monday morning has a starting point.
Just describe your product
No template to fill in. Tell Seba about the company in plain words and the plan comes back as a Notion-ready file, billed per run.
What the plan covers
The same 13-section framework a fractional CMO would present to founders.
- Executive summary — 3 big bets, 90-day priorities, 12-month outcome
- Strategic frame — category claim, ICP, business-model logic, brand voice
- Current state — team, budget, what’s done, in-flight and stuck, scored
- Acquisition — channels current, planned and skipped, with the skill per move
- Activation — onboarding, first session, signup, paywall, lifecycle setup
- Retention & Referral — lifecycle flows, churn prevention, win-back, WOM
- Revenue — pricing, packaging, upsells, bundles, expansion logic
- 90-day + 12-month roadmap — sequenced, owner-assigned, funding-tied
- Ops stack & budget — skills and tools per stage, budget set from ARR
From product to full plan in three steps
Open Seba in Telegram
One tap into @meetseba_bot. No install, no signup forms.
Describe the company
“Build a 12-month marketing plan for my B2B SaaS, $8k/mo budget.” Seba asks for what it’s missing.
Get the plan
Seba structures everything by AARRR, sets the budget from your ARR, sequences a 90-day roadmap and returns a Notion-ready file with the exact credit cost.
When to build a marketing plan
Turn scattered marketing work into one coherent roadmap.
- +Starting a new fractional CMO or consulting engagement
- +Founder needs a roadmap to share with the team or investors
- +Consolidating SEO, brand and audit work into one plan
- +Raising a round and need an investor-ready growth story
- +Resetting strategy after a pivot or new stage
- +Sequencing a scored audit into an action plan
Frequently asked questions
What does the marketing plan include?+
A 13-section plan structured by AARRR — executive summary, strategic frame, scored current state, the five funnel stages, a 90-day and 12-month roadmap, the ops stack, an idea bank and measurement. Every move names the stage it serves and who owns it.
How is this different from a generic plan?+
It’s customized to your real budget, team, stage and channels, and it’s operationally honest — it names what your team can run now versus what unlocks when funding closes. No tactics without sequencing.
Do I need to fill in a long brief?+
No. Describe the company in plain words and Seba asks for the few things it’s missing — funding state, team, budget, current channels — then builds the plan. Anything still unknown lands in the open-decisions section.
What format is the plan?+
A Notion-paste-ready markdown file with H2 sections and tables for the roadmap, ops stack and idea bank. Ask for a one-page version or a board-deck summary and Seba formats it that way.
How does it set the budget?+
From your ARR and unit economics — either a percentage-of-ARR method or reverse-engineered from your revenue target — anchored to your funding stage, with a 10–20% experiment line on top.
How much does a plan cost?+
You spend credits per run, and Seba shows the exact cost before it starts. Start free with welcome credits; credits never expire.
Get your marketing plan in one message
Tell Seba about your product and get a full AARRR roadmap back. Pay only for the run.
No install · no signup forms