Marketing Psychology
Describe a marketing problem and Seba returns a psychology brief — the cognitive biases and mental models in play, why buyers behave the way they do, and the specific, ethical nudge for your situation. Billed per run.
Why people buy — applied to your exact problem
The right model, not all of them
Seba picks the few biases and mental models that actually fit your situation, explains the psychology, and skips the textbook tour.
From principle to specific move
Every model comes with a concrete application — the exact copy frame, default, ordering or trigger to change — not abstract theory.
Ethical by default
Nudges that reduce friction and frame honestly, not dark patterns. Scarcity only when it’s genuine; defaults applied transparently.
Just describe the behavior
Tell Seba what action you’re trying to influence and where users stall. The brief comes back as a file, billed per run.
The models it draws on
A working library of behavioral science, applied to marketing decisions.
- Buyer psychology — loss aversion, social proof, endowment, zero-price effect
- Persuasion — reciprocity, commitment & consistency, authority, scarcity
- Pricing psychology — anchoring, decoy, charm vs round, mental accounting
- Decision friction — Hick’s Law, paradox of choice, default and status-quo bias
- Behavior design — BJ Fogg, EAST, COM-B, activation energy, goal-gradient
- Framing & contrast — framing effect, contrast effect, before/after
- Foundational models — first principles, jobs-to-be-done, theory of constraints
- Growth & compounding — feedback loops, network effects, flywheels
From question to psych brief in three steps
Open Seba in Telegram
One tap into @meetseba_bot. No install, no signup forms.
Describe the behavior
“Why do free users read my pricing page but never upgrade?” That’s the brief.
Get the brief
Seba maps the biases in play, explains the psychology, and returns the specific ethical nudges to test — with the exact credit cost.
When to apply marketing psychology
Diagnose why a behavior isn’t happening — and what would change it.
- +Conversions are low and you can’t see why
- +Prospects object to price no matter how you frame it
- +You need to build trust faster on a cold page
- +Designing a pricing page that nudges the right tier
- +Adding urgency without resorting to dark patterns
- +Reducing friction in a stalled signup or upgrade
Frequently asked questions
What does the psychology brief give me?+
The handful of biases and mental models that fit your problem, the psychology behind each, and a specific, ethical way to apply it — copy frames, defaults, ordering or triggers you can test this week.
Is this manipulative?+
No. Seba favors nudges that reduce friction and frame honestly — transparent defaults, genuine scarcity, clearer choices — and explicitly avoids dark patterns and guilt-trip copy.
Do I need data to use it?+
No. Describe the behavior and where users stall in plain words. If you have conversion or cohort data, share it and Seba sharpens the diagnosis; without it, it reasons from the funnel stage.
Can it help with pricing specifically?+
Yes — anchoring, the decoy effect, charm versus round pricing and mental accounting are all in scope. For full tier and price-point strategy, the Pricing Strategy skill goes deeper.
What format is the output?+
A structured brief file — biases mapped to your situation with the recommended move for each. Ask for a checklist or test plan and Seba formats it that way.
How much does it cost?+
You spend credits per run, and Seba shows the exact cost before it starts. Start free with welcome credits; credits never expire.
Understand why buyers stall — in one message
Tell Seba the behavior you want to change and get the psychology plus the ethical nudge. Pay only for the run.
No install · no signup forms