Product Marketing
Ask Seba to capture your positioning once and it returns a product marketing context document — product, audience, personas, differentiation, objections and voice — so every later task starts from the same truth. Billed per run.
One source of truth, not the same answers retyped
Foundational, reusable context
Positioning, audience and messaging captured once — so any later task (SEO, ads, prospecting) starts from the same product truth instead of guesswork.
Drafted from what you already have
Send a site, deck or a few notes and Seba drafts a V1 from your real copy, then asks what to correct or fill in — faster than a blank page.
Built on the JTBD framework
Jobs to be done, the Four Forces of switching, anti-personas and verbatim customer language — the same structure a product marketer would use.
Just describe your product
No template to wire up. Answer a few questions in Telegram and the document comes back as a file, billed per run.
What the context captures
The same framework a product marketer fills in, in one structured pass.
- Product overview — one-liner, category, type, business model and pricing
- Target audience — ICP, decision-makers, primary use case and jobs to be done
- Personas — user, champion, decision-maker and financial buyer concerns
- Problems & pain points — core challenge, what it costs, emotional tension
- Competitive landscape — direct, secondary and indirect, and how each falls short
- Differentiation — what alternatives lack and why customers choose you
- Objections & anti-personas — top objections, responses and who isn’t a fit
- Switching dynamics — the Four Forces: push, pull, habit and anxiety
- Customer language, brand voice and proof points captured verbatim
From a few notes to a reusable context in three steps
Open Seba in Telegram
One tap into @meetseba_bot. No install, no signup forms.
Describe your product
“Build my product marketing context — here’s my site and pricing.” Seba drafts a V1 from what you share.
Get the document
Seba returns a structured context file across all sections, asks what to correct, and saves it as the base for every later marketing task.
When to build a product marketing context
Set the foundation once, reuse it everywhere.
- +Starting a new project before any other marketing task
- +Tightening positioning that feels vague or generic
- +Onboarding a freelancer, agency or new marketer fast
- +Aligning the team on ICP and differentiation
- +Refreshing messaging after a pivot or new pricing
- +Capturing verbatim customer language for sharper copy
Frequently asked questions
What is a product marketing context?+
A structured document that captures your positioning, ICP, personas, differentiation, objections, customer language and brand voice — the foundational facts every other marketing task references so you don’t repeat yourself.
Do I have to fill in everything myself?+
No. Send a site, deck or a few notes and Seba drafts a first version from your real copy, then asks what to correct or what’s missing. You refine instead of starting blank.
How does this help other tasks?+
Once the context exists, SEO, ads, prospecting and sales tasks all start from the same product truth — so the output is consistent and you stop re-explaining your product each time.
What format is the document?+
A structured file with sections for overview, audience, personas, competition, differentiation, objections, switching forces, language, voice and proof points. Ask for a shorter brief and Seba trims it.
How much does it cost?+
You spend credits per run, and Seba shows the exact cost before it starts. Start free with welcome credits; credits never expire.
Can I update it later?+
Yes — send the changes and Seba updates the relevant sections without rewriting the whole document.
Capture your positioning in a single message
Describe your product and get a reusable product marketing context back. Pay only for the run.
No install · no signup forms