Marketing skill · RevOps

RevOps

Ask Seba to design the system that connects marketing to revenue — lifecycle stages, lead scoring, routing rules, pipeline stages and a metrics dashboard — as documents your team can implement directly. Billed per run.

9:41
Seba
bot · online
Lead scoringRoutingPipeline stagesSLAs
Fix our MQL definition and lead routing — leads aren’t reaching sales9:41
RevOps spec ready. Core of the design:
MQL = fit score + engagement, with a 50-point threshold
Routing tree with fallback owner and a 5-min speed-to-lead SLA
Lifecycle stages with entry/exit criteria and owners
revops_spec.md
Lifecycle + scoring + routing
RevOps skill · 35 credits
9:41
Message

A revenue engine defined on paper before you automate

Define before you automate

Seba nails the stage definitions, scoring and routing rules first — so you don’t automate a broken process and create broken results faster.

Every handoff measured

Marketing-to-sales, SDR-to-AE, AE-to-CS — the design gives each an SLA, a tracking mechanism and an owner, so leads stop leaking between teams once you build it.

Speed-to-lead by design

Response time is the biggest conversion lever. Seba designs routing that alerts reps instantly and escalates a missed SLA before the lead goes cold — ready for you to wire up.

Just describe your funnel

No CRM to wire up first. Tell Seba your motion and where leads stall in Telegram, and the spec comes back as a file, billed per run.

What the RevOps design covers

The same framework a revenue operator builds, in one pass.

  • Lead lifecycle — stage definitions with entry/exit criteria, owners and SLAs
  • MQL definition — fit score plus engagement, neither alone enough
  • Lead scoring — explicit, implicit and negative signals with point values
  • Routing rules — round-robin, territory, account or skill-based, with a fallback
  • Speed-to-lead — alerting and escalation so response time stays under SLA
  • Pipeline stages — required fields, stale-deal alerts and stage hygiene
  • CRM automations — lifecycle updates, handoff tasks, SLA alerts, triggers
  • Data hygiene — dedup rules, required-field enforcement and a quarterly audit
  • Metrics dashboard — marketing, sales and executive views with benchmarks

From a leaky funnel to a defined system in three steps

01

Open Seba in Telegram

One tap into @meetseba_bot. No install, no signup forms.

02

Describe your funnel

“Fix our MQL definition and routing — leads aren’t reaching sales.” Name your CRM and motion and that’s the brief.

03

Get the spec

Seba returns implementation-ready docs — lifecycle, scoring, routing, pipeline and dashboard — tailored to your CRM, with the credit cost.

When to bring in RevOps

Close the leaks between marketing and revenue.

  • +Leads aren’t reaching sales or are dropped on the floor
  • +Defining or fixing the MQL handoff between teams
  • +Building a lead scoring model from closed-won data
  • +Setting up routing rules and speed-to-lead SLAs
  • +Cleaning up pipeline stage hygiene and stale deals
  • +Standing up a RevOps metrics dashboard

Frequently asked questions

What does the RevOps design include?+

Implementation-ready documents: a lifecycle stage doc, a scoring spec with fit and engagement attributes and an MQL threshold, routing rules with fallbacks, a pipeline configuration and a metrics dashboard spec.

Is it tied to my CRM?+

Yes — name your CRM (HubSpot, Salesforce or another) and Seba includes platform-specific guidance so the spec maps to how you’ll actually build it.

How does it define an MQL?+

An MQL requires both fit (matches your ICP) and engagement (shows buying intent). Seba weights both, sets a threshold from your closed-won data, and adds negative scoring so bad leads don’t slip through.

Does it cover the marketing-to-sales handoff?+

That handoff is the focus — Seba defines the MQL alert, the rep response and qualification SLAs, the recycling path for rejected MQLs, and the routing that gets leads to the right rep fast.

How much does it cost?+

You spend credits per run, and Seba shows the exact cost before it starts. Start free with welcome credits; credits never expire.

Do I need my whole stack connected?+

No. Seba designs the system from what you describe and returns the docs to the chat. You implement them in your CRM and automation tools afterward.

Design your revenue engine in a single message

Describe your funnel and get implementation-ready RevOps docs back. Pay only for the run.

No install · no signup forms