Customer Research
Paste your transcripts and reviews — or just name your market — and Seba returns a research synthesis: jobs-to-be-done, pains, triggers, a quote bank in your customers’ own words, and personas built from evidence. Billed per run.
Research grounded in evidence, not assumption
Analyze or go find it
Paste raw assets — transcripts, surveys, tickets, reviews — and Seba extracts the signal. No assets? It mines the right online watering holes for your ICP instead.
The JTBD framework
Every source is mined for jobs-to-be-done, pains, trigger events, desired outcomes, the exact customer language, and the alternatives they considered.
Confidence-labelled findings
Each insight is tagged High, Medium or Low confidence with sample-bias and recency checks — so you know what’s solid and what still needs validation.
Just point Seba at the source
No research tooling. Paste your assets or name your market in Telegram and the synthesis comes back as a file, billed per run.
What the research covers
The framework an expert customer researcher runs, in one pass.
- Jobs-to-be-done — the functional, emotional and social job behind the buy
- Pain points — what’s broken now, prioritized by emotion and frequency
- Trigger events — what changed that made them start looking
- Desired outcomes — what success looks like, in their exact words
- Voice-of-customer language — verbatim phrases, gold for your copy
- Alternatives considered — competitors, DIY, hiring, doing nothing
- Digital watering holes — Reddit, G2, forums and communities by ICP
- Theme synthesis — clustered and scored by frequency × intensity
- Personas — built only from 5+ data points per segment, never invented
From raw input to research synthesis in three steps
Open Seba in Telegram
One tap into @meetseba_bot. No install, no signup forms.
Point Seba at the source
Paste transcripts and reviews, or say “mine G2 and Reddit for my category.”
Get the synthesis
Seba returns ranked themes, a VOC quote bank and evidence-based personas — each labelled by confidence — with the exact credit cost.
When to run customer research
Before you guess at messaging or product.
- +Sharpening positioning and messaging
- +Building personas grounded in real data
- +Mining reviews for voice-of-customer copy
- +Understanding why customers churn or buy
- +Synthesizing a stack of call transcripts
- +Scouting what customers say about competitors
Frequently asked questions
What does customer research deliver?+
A synthesis of jobs-to-be-done, pains, triggers and outcomes, a voice-of-customer quote bank, and evidence-based personas — themes clustered and scored by frequency and intensity.
Do I need to provide the research material?+
Either way. Paste transcripts, surveys, tickets or reviews and Seba extracts the signal; or name your market and it mines the right online sources for your ICP.
How do I know which findings to trust?+
Every insight is labelled High, Medium or Low confidence, with recency weighting and sample-bias notes — so you can act on the solid ones and flag the rest for validation.
Will it invent personas?+
No. Seba builds personas only from a consistent segment with enough data points, leaves unknowns blank rather than fabricating, and sources the vocabulary from real research.
How much does it cost?+
You spend credits per run, and Seba shows the exact cost before it starts. Start free with welcome credits; credits never expire.
Do I need any research tools?+
No. There is nothing to install — Seba gathers and synthesizes on its side, inside Telegram, and returns the report to the chat.
Understand your customers in a single message
Paste your research or name your market and get a grounded synthesis back. Pay only for the run.
No install · no signup forms